Benefits ofEnhanced Brand Content

If you’re an Amazon Seller you know that the new hype is adding EBC, to your listings. However, how many of you really know the key benefits of EBC? Before adding EBC to your listing, understand the importance of EBC and why your listings should include them.

What is EBC?
EBC stands for Enhance Brand Content, this free feature started in November 2016, allowing sellers to expand their listing through content and graphics. Besides for adding more content and graphics to your listing, it also provides a brand story to your company.

How to Qualify for EBC?
In order to qualify for the EBC feature, you will need to have a professional sellers account, as well as have a registered Trademark. In addition, Amazon requires you to be part of the Amazon Brand Registry program to qualify.


Benefits of EBC



​Differentiates your product from your competitors


Turn advertising clicks into conversions

Reduces Bounce Off

Reduces bounce off your listing


Increases keywords and good for SEO


Provides a visual sense for potential customers

Write More

Opportunity to write more about the product

Options of EBC Templates

Amazon provides with 5 options of preset templates as well as 1 custom template. Brands have the option to chose the best template to represent their product adequately.
  • Template 1 – Brand Logo, Product Description, 2 Header Images, 5 Product Features
  • Template 2 – Brand Logo, Product Description, Header Image, 4 Product Features
  • Template 3 – Brand Logo, Product Description, Header Image, 6 Product Features
  • Template 4 – Brand Logo, Product Description, 2 Header Image, 5 Product Features
  • Template 5 – Brand Logo, Product Description, Header Image, 6 Product Features, 1 Header Image
  • Custom Template – Create a customized templated from Amazon’s predefined modules

Uploading your EBC

The uploading process is fairly simple following these steps.
  1. Navigate to the Advertising tab of your dashboard and select Enhanced Brand Content.
  2. Choose a template.
  3. Add your content to the modules.
  4. Submit for review.
According to Amazon, it can take up to 7 days for Amazon to approve and publish your EBC. The goal when creating your EBC, is to provide informational content pertaining to the product, as well as high-quality relevant photos. Be sure that your EBC follows Amazon’s TOS to hasten the approval process.

Our Policies




The privacy of our clients is one of utmost importance. Best Seller Listers will maintain the privacy of all orders, and will not reveal any client contact information, brand information, product details, photos, instructions, or live listings – everything remains securely in our encrypted database.



Best Seller Listers has a proven record of bringing the best quality services possible to our clients. However, there are no guarantees of sales results or conversions, as there are too many other factors that play a role in a successful Amazon listing. (Like, Seller account health – Photos – Price – Inventory – etc.)




Payment for product listings copy is due before the project is delivered. Payments will not be refunded once the order is delivered.

Payments can be made either by paypal or chase quickpay



Every order of product listings copy includes 3 free revisions within 3 days of delivery. This service is free of charge. After the 3 days period, we will be glad to make any revisions at the request of the client. But we reserve the right to charge after that.